Marketing 10 week course with Bridgend Community College

Community College

Introduction to Marketing

25 November 2021
10 weeks
Thursday 6 - 8 pm
STEAM Academy, Pencoed Campus
£0.00

Aims of the course

Understand how marketing has a key role to play in any business

Define the role of marketing
Describe marketing as a way of thinking

Know the marketing mix

Define the term ‘ the marketing mix’
Describe the product life cycle

Understand market research and its importance

Describe various methods of market research
Conduct research for a particular product or service
Collate the results obtained from market research

Understand pricing, determinant and pricing new products/services

Describe how price decisions are made
Identify pricing determinants

Understand distribution channels and physical distribution

Identify various channels of distribution
Outline suitable methods of distribution for a variety of products

Understand promotional strategies and advertising

Describe a range of promotional strategies
Design an effective advertisement for a specific product or service
Give reasons for the design of the advertisement in relation to the customers who were targeted

Assessment

Ongoing assessment with evidence of achieving the aims of the course.

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