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Introduction to Marketing

  • 16 June 2022

  • 10 weeks

  • Thursday 6 - 8 pm

  • STEAM Academy, Pencoed Campus

  • £0.00

Book now

Aims of the course

Understand how marketing has a key role to play in any business

  • Define the role of marketing
  • Describe marketing as a way of thinking

Know the marketing mix

  • Define the term ‘ the marketing mix’
  • Describe the product life cycle

Understand market research and its importance

  • Describe various methods of market research
  • Conduct research for a particular product or service
  • Collate the results obtained from market research

Understand pricing, determinant and pricing new products/services

  • Describe how price decisions are made
  • Identify pricing determinants

Understand distribution channels and physical distribution

  • Identify various channels of distribution
  • Outline suitable methods of distribution for a variety of products

Understand promotional strategies and advertising

  • Describe a range of promotional strategies
  • Design an effective advertisement for a specific product or service
  • Give reasons for the design of the advertisement in relation to the customers who were targeted

Assessment

Ongoing assessment with evidence of achieving the aims of the course.

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Our Campuses

Cowbridge Rd,
Bridgend
CF31 3DF

Pencoed,
Bridgend
CF35 5LG

Queens Road South,
Bridgend Industrial Estate
CF31 3UR

Castle Street,
Maesteg
CF34 9UN

01656 302 302
hello@bridgend.ac.uk

Google

We are extremely proud to announce that Bridgend College has now officially become a Google Reference College, the first college in Wales to be given this esteemed title.

©2018 Google LLC All rights reserved. Google and the Google logo are registered trademarks of Google LLC.

Latest News

  • Celebrating student success at the Skills Competition Wales Awards28/03/2022 - 15:44
  • Bridgend College supporting A Dog’s Trail with Snoopy24/03/2022 - 14:37
  • Jeff Greenidge appointed as new Chair of the Governing Body14/12/2021 - 14:13
  • State-of-the-art STEAM Academy officially opened21/10/2021 - 11:56

The Apprenticeship, Traineeship and Jobs Growth Wales Programmes, led by the Welsh Government, are supported by the European Social Fund.
The Apprenticeship, Traineeship and Jobs Growth Wales Programmes, led by the Welsh Government, are supported by the European Social Fund.

For more information please click here (Cymraeg / English)

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